REBECCA JEAN ROTH
email
310.439.8334


Free-lance Design 2002-Present DBA Rotem Design Studio

Brochures, posters, CD concept and packaging design, web design, logo design; t-shirt and promotional design, book cover art. Clients include: UCLA Asia Institute; UCLA International Institute, UCLA Center for Southeast Asian Studies; UCLA Center for International Development Education (CIDE); Arizona State University; Pierce College, Los Angeles; "The Slice" Pizza, Santa Monica; "Middle Eastern Orientalism: Made in America" research project (UCLA/Ford Foundation); L.A. Shir Choir; The Great Pace Music LLC; Sustainable by Design Environmentally-Friendly Interior Design; AZ Architecture Studio, Santa Monica, CA; A.C. Burke & Company; Amritt Ventures, Cerritos, CA; FireworksReview.com, New Orleans, LA; The Public Defender Store; RelaxationWorks; Mar Vista Farmers Market; CanYou Dig It?, Ojai, CA; PassionWorks, Los Angeles; Bristol Gem & MineralClub, CT; Mar Vista Farmers Market; Mar Vista Neighborhood Association; Edible Communities Publishing (Nationwide); The City of Los Angeles.

Design and Creative Communications

  • Research, write, edit, design, and manage newsletter featuring research and academic developments.
  • Initiated, designed and implemented online version of newsletter.
  • Designed, wrote and executed text and layout for custom firm brochures and project proposals.
  • Part of website team to evaluate and prioritize website as academic resource for campus and public.
  • Graphic design for in-house materials, including brochures, fliers, promotional items, bulletin boards.
  • Created reprints of newsletter articles for use as cost-effective publicity fliers.
  • Created look, title and package design for music CD.


Web Design and Technology

  • Assessed online pubic information priorities for major academic website representing multiple units.
  • Initiated and designed online events calendar for over 15 departments.
  • Developed user-intuitive navigation for easy access.
  • Developed graphic design concept.
  • Gather and research information web content from multiple departments and programs.
  • Write and/or edit web content appropriately distilled and designed for web consumption.
  • Was part of web team to set up architecture and application of technology for dynamic news content.
  • Provided training to staff for back-end news content upload.
  • Wrote and uploaded press releases, newsletter articles, events calendar.
  • Created private online shop

Public Relations/Marketing/Editing

  • Assess public information needs of multi-unit organization with long- and short-term goals.
  • Conducted marketing research for projects and follow- through.
  • Conduct research on academic topics for interviews and articles of interest to newsletter readers.
  • Organized direct mailing and for fundraising purposes in non-profit educational institute.
  • Media: Circulated press releases, conducted daily media research reports.
  • Research topics for media releases; write and circulate press releases; arrange press conferences.
  • Develop media contacts that represent general, international/ethnic, campus, and academic audiences.
  • Editing: Articles for publication, product brochures, technical information, marketing materials.
  • Writing: Grant proposals, speeches, diplomatic greetings, articles for publication.
  • Maintained daily contact with dealers, sales reps, graphic artists, printers, editors, photographers.
  • Work closely with University Communications office and campus public information network.

Consulting / Teaching & Seminars

  • Prepared cultural training seminars for more effective interaction.
  • Provided translation services and desktop publishing in Japanese to local businesses.
  • Taught and designed twelve-week course designed for employees of Toyota, Israel
  • Taught four-month summer course offered by the Japanese Embassy in Tel-Aviv, Israel.
  • Extensive private Japanese tutoring (clients included diplomats and business professionals).
  • Wrote and edited ESL materials for Japanese student classroom use and publication.

Education

MA in Japanese Language & Literature, University of California at Los Angeles
BA in Asian Studies, Magna Cum Laude, State University of New York at New Paltz, NY
Program in Japanese Studies, Sophia University, Tokyo, Japan

Employment History

Sole Proprietor, Rotem Design Studio / Rotem Gear, Los Angeles, 2002-Present
Editor /Public Information Coordinator, UCLA International Studies & Overseas Programs, 1998-2002
Marketing/Administrative Manager, Hodgetts + Fung Design Associates, Santa Monica, 1996-1998
Administrative and Marketing Consultant, AZ Architecture Studio, Venice, CA, 1995-1996
Administrative Manager, PC Soft International, Tel-Aviv, Israel, 1992 - 1995
Co-founder & Director of Language Services, Inter-Con, Tel-Aviv & Haifa, Israel, 1989 - 1991
Public Information & Cultural Affairs Office Staff, Consulate General of Japan, L.A., 1983 - 1987

Skills

Computer Skills: PhotoShop, DreamWeaver, FireWorks, ImageReady, Illustrator, QuarkXpress, PageMaker, Flash, MS Office, Web 2.0, CSS, WordPress.

Foreign Languages: Japanese, Hebrew, French (reading), some Spanish.


Publications/Presentations/Research

"Setting Up Shop with CafePress" quarterly seminars on online shop creation, at West Los Angeles College, 2006 - present.

Editor and Writer, Intercom, published by UCLA International Studies and Overseas Programs.
Major articles include:

  • "Out From the Shadows: How Can Indonesia Shed Light on its Recent History?" Intercom, Vol. 23, No. 3, Winter 2001
  • Global Healing (on ISOP’s Program on Global Health, Education and Environment), Intercom, Vol. 23, No.1, Fall 2000
  • "Talking Peace: A National Leader Comes to UCLA," Intercom, Vol. 23, No. 2, Winter 2001.
  • "The Ultimate Transformer? Defining ‘the Third Japan’," Intercom, Vol. 22, No. 2, Summer 2000.

"Doing Business With the Japanese Salaryman " presented at symposium on "The Japanese Market and its Influence on Israel", sponsored by Bar-Ilan University, Tel-Aviv, Israel. 1989.

"Cultural Influence on Advertising Design and Media Trends in Japan", presented to participants in business management training program, ORT Institute, Tel-Aviv, Israel. 1989.

"Culture in Modern Japan: Tradition and Technology" presented at Scitex Inc., Herzliya, Israel. 1989.

"Ataka: The Structure of a Noh Play", Journal of Asian Culture, [edited by Jan Bardsley; published by the Regents of University of California], 1982.

"The Legend of Yoshitsune: Literary Perceptions of a Japanese Historical Character," Masters Comprehensive Paper (unpublished); UCLA, 1982.

Elected CafePress Community Council Representative, Merchandise Team, 2007

Member of the Israeli Business Network of Beverly Hills and the Digital Eve Media Arts network

 

cd design : commercial : resume : greeting cards : shop rotem gear

** all original images the copyrighted property of j. roth; rotem design studio

For brochure or inquiries, please email
www.rotemdesignstudio.com