THE RESUME
REBECCA JEAN ROTH dba RotemDesigntudio.com • jrotem(at)rotemdesignstudio.com • 310.439.8334

PRESENT: Free-lance Design 2002-Present DBA Rotem Design Studio
Ad design, corporate ID, brochures, posters, CD concept and packaging design, web design, logo design; apparel and promotional design, book cover art, press releases, copywriting.

Clients include: Edible Communities Publishing (Nationwide); The City of Los Angeles; UCLA Asia Institute; UCLA International Institute, UCLA Center for Southeast Asian Studies; UCLA Center for International Development Education ; Arizona State University; Pierce College, Los Angeles; The Slice Pizza, Santa Monica; "Middle Eastern Orientalism: Made in America" research project (UCLA/Ford Foundation); L.A. Shir Choir; The Great Pace Music LLC; Sustainable by Design Environmentally-Friendly Interior Design; AZ Architecture Studio, Santa Monica, CA; A.C. Burke & Company; Amritt Ventures, Cerritos, CA; FireworksReview.com, New Orleans; The Public Defender Store; RelaxationWorks; Mar Vista Farmers Market; CanYou Dig It?, Ojai, CA; PassionWorks, L.A.; Bristol Gem & MineralClub, CT; Mar Vista Farmers Market; Mar Vista Neighborhood Association, TheYentaReport.com.

PAST PROFESSIONAL BACKGROUND

Design and Creative Communications
Researched, wrote, edited, designed, and managed newsletter featuring research and academic developments.
Initiated, designed and implemented online version of newsletter.
Designed, wrote and executed text and layout for custom firm brochures and project proposals.
As website team member, evaluated and prioritized website as academic resource for campus and public.
Graphic design for in-house materials: brochures, fliers, promotional items, bulletin boards.
Created reprints of newsletter articles for use as cost-effective publicity fliers.
Created look, title and package design for music CD.

Web Design and Technology
Assessed pubic information priorities for major academic website representing multiple units.
Initiated and designed online events calendar for over 15 departments.
Developed graphic design concept. and user-intuitive navigation for easy access.
Gather and research information web content from multiple departments and programs.
Write and/or edit web content appropriately distilled and designed for web consumption.
Was part of web team to set up architecture and application of technology for dynamic news content.
Provided training to staff for back-end news content upload.
Wrote and uploaded press releases, newsletter articles, events calendar.
Created private online shops, blogs and content management system sites.

Public Relations/Marketing/Editing
Assess public information needs of multi-unit organization with long- and short-term goals.
Conduct research on academic topics for interviews and articles of interest to newsletter readers.
Media: Wrote and circulated press releases, conducted daily media research reports.
Research topics for media releases; write and circulate press releases; arrange press conferences.
Develop media contacts that represent general, international/ethnic, campus, and academic audiences.
Editing: Articles for publication, product brochures, technical information, marketing materials.
Writing: Articles for publication, grant proposals, speeches, diplomatic greetings,

Consulting / Teaching & Seminars
Prepared intercultural training seminars for more effective interaction.
Provided translation services and desktop publishing in Japanese to local businesses.
Taught and designed twelve-week course designed for employees of Toyota, Israel
Taught four-month summer course offered by the Japanese Embassy in Tel-Aviv, Israel.
Extensive private Japanese tutoring (clients included diplomats and business professionals).
Wrote and edited ESL materials for Japanese student classroom use and publication.

Education
MA in Japanese Language & Literature, University of California at Los Angeles
BA in Asian Studies, Magna Cum Laude, State University of New York at New Paltz, NY
Program in Japanese Studies, Sophia University, Tokyo, Japan

Employment History
Sole Proprietor, Rotem Design Studio / Rotem Gear, Los Angeles, 2002-Present
Editor / Public Information Officer, UCLA International Studies & Overseas Programs, 1998-2002
Marketing/Administrative Manager, Hodgetts + Fung Design Associates, Santa Monica, 1996-1998
Administrative and Marketing Consultant, AZ Architecture Studio, Venice, CA, 1995-1996
Administrative Manager, PC Soft International, Tel-Aviv, Israel, 1992-1995
Co-founder & Director of Language Services, Inter-Con, Tel-Aviv & Haifa, Israel, 1989-1991
Public Information & Cultural Affairs Office Staff, Consulate General of Japan, L.A., 1983-1987

Publications/Presentations/Research
"Setting Up Shop with CafePress" e-commerce seminars, West Los Angeles College, 2006 – 2008
Editor and Writer, Intercom, published by UCLA International Studies and Overseas Programs.
"Doing Business With the Japanese Salaryman" presented at symposium on "The Japanese Market and its Influence on Israel", sponsored by Bar-Ilan University, Tel-Aviv, Israel. 1989.
"Cultural Influence on Advertising Design and Media Trends in Japan," presented to participants in business management training program, ORT Institute, Tel-Aviv, Israel. 1989.
"Culture in Modern Japan: Tradition and Technology" presented at Scitex Inc., Herzliya, Israel. 1989.
"Ataka: The Structure of a Noh Play", Journal of Asian Culture, [edited by Jan Bardsley; published by the Regents of University of California], 1982.
"The Legend of Yoshitsune: Literary Perceptions of a Japanese Historical Character," Masters Comprehensive Paper (unpublished); UCLA, 1982.

Interviews / Features
Cool Jew: The Ultimate Guide for Every Member of the Tribe: Product features (Sept. 2008)
BluePrint (Urban Jewish Youth Newspaper): Product feature (Spring 2008)
Digital Eve L.A. Media Magazine (online): Interview
Indie Entrepreneur (online): Interview
New Paltz Observer Magazine: Interview-Article
The Los Angeles Times “The Middle East Through Western Eyes”: Design feature

Elected CafePress Community Council Representative, Merchandise Team, 2007-2008